Flight Product Placement Gets Grounded

In an unprecedented turn of events, producers of the movie Flight have been asked to obscure or remove images of certain types of brands of alcohol used by the high flying pilot Denzel Washington plays during the movie. Here's the news release:

"Denzel Washington's character in "Flight" drinks a lot throughout the film, but his portrayal of a highly functioning alcoholic pilot isn't going down well with brewing company Anheuser-Busch or the distributor of Stolichnaya vodka.
Anheuser-Busch said Monday that it has asked Paramount Pictures Corp. to obscure or remove the Budweiser logo from the film, which at one point shows Washington's character drinking the beer while behind the wheel." Associated Press

We can't recall anything similar to this happening before in Hollywood and are quite frankly stunned. Why wouldn't Beer and Vodka makers not wish to be associated with a heroic pilot who can flip his plane over drunk and still land it? It boggles the mind, but then again so does the movie which we reviewed last week.

The new pilot training program at Southjet airlines

We're wondering perhaps if the Beer and Liquor industry was incensed that Denzel needed to snort copious amounts of cocaine in order to achieve his super-piloting skills - a technique he used to counteract the effects of drinking 100 gallons of beer at one sitting. It turns out we were right because several leading Drug Lords and gangs have come out and decided to ask for their logos to be included in the movie. Look forward to seeing the Juarez Cartel logo plastered on John Goodman's jacket sometime in the next week.

Welcome to your flight - we will be flying over snowcaps on our way to paradise

So not only was this one of the dumbest movies ever made; it is likely one of the most irresponsible films ever made (for which we will have to a create a list soon). Other companies are following suit as Black and Decker and Sears have just withdrawn their support for The Texas Chainsaw Massacre and Saw.

Copyright 2012 - Raving Reviews - All Rights Reserved